Free for agencies
GEO audit checklist
Use this checklist to assess how visible a client is in AI answers.
E-mail template
Subject
What do ChatGPT, Claude and Gemini say about [Company]?
Hi [First name],
I asked ChatGPT, Claude and Gemini a few of the questions your customers might ask. [Short result: whether [Company] was mentioned and which competitors were.]
I would be happy to show you the full picture: which questions mention you, in what position and tone, which competitors appear next to you and which sources the AI relies on.
Would you like a short call to go through it?
Kind regards,
[Your name]
[Agency name]
1. Define the questions
✓ List the questions the client’s customers ask AI assistants.
✓ Group them by topic, product and customer type.
✓ Add the competitors the client wants to be compared with.
2. Measure
✓ Ask each question on ChatGPT, Claude and Gemini.
✓ Record whether the client is mentioned, in what position and in what tone.
✓ Note which sources the AI cites.
3. Analyse
✓ Compare the client’s share of voice with competitors.
✓ Find the questions where the client is not mentioned.
✓ Check which sources are cited most often.
4. Act
✓ Pick the three biggest gaps.
✓ Match each gap to a content or PR action.
✓ Measure again after the changes.
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