Guide
What is GEO?
Generative Engine Optimization (GEO) is the practice of making your brand visible in answers from AI assistants such as ChatGPT, Claude and Gemini.
GEO and SEO
SEO helps your pages rank in search results. GEO looks at what AI assistants say when someone asks a question: whether your brand is mentioned, how, and which sources are used.
Why it matters
More and more people ask an AI assistant for advice instead of scrolling through search results. If your brand is not part of the answer, you are not part of the decision.
What you can measure
✓ Whether your brand is mentioned.
✓ In what position and in what tone.
✓ How often you are mentioned compared with competitors (share of voice).
✓ Which sources the AI cites.
How to get started
✓ List the questions your customers ask.
✓ Measure the answers on several AI assistants.
✓ Find the gaps and fix the biggest ones first.
✓ Measure again to see what changed.
Measure your own GEO.
Your first measurement in minutes.